Were You Doing Business In An Era When YellowPages, Local Paper Classifieds, and Posters On Billboards Dominated?
Marketing for local business has evolved over the years and now marketing online is the primary focus for many business owners.
Deciding on the marketing or advertising methods for 2020 has changed dramatically with search engines like Google, Bing, Yahoo and GoDuck.
The majority of your customers today are using search engines online and mobile search to discover your local business. Why?
Search engines have become very efficient at organizing information online. And it is easier than ever to find local businesses with customer reviews, integrated maps with directions, a complete list of contact information, sales, coupons, and discounts.
More than ever it is important that you focus your marketing campaigns on effective ways to generate more leads and sales online using local SEO (search engine optimization).
Here are the ten stats to show you why Local Business marketing online in 2018 is effective.
#1- Local Business Marketing Is Dominated By The Search Engines
- 86% of consumers rely on the internet to find a local business
- 29% of consumers search for local businesses at least once every 7 days
- 72% of consumers say search is their first choice to find information on local merchants
- 93% of searches with local intent have Google 3-pack shown
- 87% of mobile users use search a least once a day
- 50% of local mobile search is looking for business directions
- 78% of local mobile search make purchases offline
- 71% of customers surveyed seach the location of local business and confirm before visiting for the first time
- 46% of all searches on Google are local
- 76% of local search results in a phone call to local business(Source: BrightLocal, Hubspot)
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- Reviewing these stats you can clearly see that search engines are used primarily for local business search. The majority of your future clients are using search to find you and your business and not having an online marketing strategy is no longer an option.
#2- Ranking On First Page Of Google Is Essential- Google has an 85.8% market share on search (94.5% on mobile!)
- 46% of all Google searches are local
- 75% of users never scroll beyond the first page of search results(Source: Hubspot, Search Engine Journal, Net Market Share)
Statistics prove that 75% of users never make it beyond the first page of search results.
Making it more crucial than ever to have an effective local SEO campaign to rank your business on the first page of search results.
# 3- Local Sales Are Driven By Local Search
- Business location is the primary information sought by local searches
- Local searches lead 50% of mobile users to visit a business within 24 hours
- 1 in 3 of these mobile user’s decisions are made right before a visit
- 18% of local mobile searches lead to a sale within one day(Source: Bright Local & Search Engine Land, Search Engine Journal)
When you spend money on marketing you want to know if your budget is being spent efficiently. Local SEO can prove that your marketing campaign is an investment by driving more leads and sales.
Technology has advanced to the point where every action online can be tracked and measured. This is a bonus for your local SEO campaign because every dollar can be tracked and ROI can be calculated and improved upon.
There is a direct correlation between local searches, local visits, and local sales. In the future, you may notice mobile and voice search campaigns. Local customers already in transit, driving and looking for the best businesses the immediate area has to offer.
Conclusion Of Local SEO Stats
An investment in a local SEO marketing campaign is a great opportunity to add short and long-term value to your local business.
More and more online businesses are realizing the value of ranking on the front page of Google and are creating massive competition in your niche.
Seize the opportunity and rank on the first page of Google today before your competition gets a head start.
Need Help with Local SEO?
Contact Us Today To Request A No Obligation Strategy Session For Local SEO services
- Reviewing these stats you can clearly see that search engines are used primarily for local business search. The majority of your future clients are using search to find you and your business and not having an online marketing strategy is no longer an option.
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